Thinking of selling online but you aren’t sure which eCommerce platform to use?
WooCommerce powers 28.9% of all online stores and works with the popular WordPress CMS software. Over 3 million sites use WooCommerce and it’s the most popular plugin in the world.
Shopify enables anyone to sell online within hours with its easy-to-use selling tools. Shopify supports over 1.7 million businesses and has generated more than $55 billion.
This article examines which platform you should choose in the Shopify vs WordPress debate.
Discover how WooCommerce differs from the Shopify ecosystem and the pros and cons of each. See the best web hosting solutions and how they will impact your sales conversions. Find out about the initial and ongoing costs that you need to consider.
Read on to learn which eCommerce platform is right for you.
Shopify ECommerce Solutions
Shopify started life a decade ago with the intention of simplifying the selling process.
The company offers an all-in-one commerce platform through tools such as:
- Online stores with scalable product and order database
- Point of Sale (POS) solutions
- Multiple sales channels
- Business branding and marketing
Registration takes a few minutes and Shopify has a free trial to test their services. They offer online and telephone support along with full documentation on how to manage your store.
WooCommerce and WordPress
WordPress is the most popular content management system (CMS) in the world.
Originally a blogging platform, it has developed into a multi-layered solution through plugins. These code blocks bring additional functionality including eCommerce capabilities through the WooCommerce plugin.
WooCommerce offers a fully-functional eCommerce website that can track stock, orders, and customers.
It can extend beyond its initial programming by installing plugins like Stripe to take payments. Unlike Shopify, WooCommerce requires its own web hosting. However, the software is open-source which means it’s free to use.
Shopify vs WordPress
A Google search for ‘the best e-commerce platform’ will bring these two options to the fore. Skimming the surface reveals that both systems offer similar functionality.
You can add as many products as you wish and customers can add items to a shopping cart. Searching for content like order details is straightforward. Both even offer offline point of sale options through third-party providers.
It’s only when you dig a little deeper that the differences between the two emerge. Especially when it comes to costs and functionality when your store expands.
WordPress WooCommerce Pros and Cons
Why is WooCommerce the most popular eCommerce option for many businesses?
The plugin was designed with SEO in mind. This means that every product or page that you add is optimized for Google Search. Results will vary depending on the theme that you choose but you can edit the code if required.
However, the main reason that WooCommerce is the de-facto eCommerce choice is cost.
The WordPress ecosystem is open source which means you don’t need to pay to use it. That includes WooCommerce but does not apply to every plugin.
The main expense revolves around hosting your website. That’s where paying for the best server hosting becomes essential.
Best Hosting for WordPress
WordPress uses a database to store and retrieve product and order data. That requires a lot of processing power and a high-speed infrastructure if you sell thousands of items.
Although WooCommerce works well on a shared web hosting system think about the future.
Moving your product images and content away from a slow provider could cost you more in the long run. It’s better to choose the best WordPress hosting Convesio option or similar from the start that will scale with your store.
Visit https://trustgeeky.com/web-hosting/best-wordpress-hosting/ for the best hosting for WordPress sites. Options range from shared, Cloud, VPS, and dedicated services, and the site clearly shows monthly charges.
Shopify Pros and Cons
Shopify enthusiasts say that WooCommerce might have a lot of great features but that it’s too complex to use.
The Shopify ecosystem is designed for first-time sellers to help them transition to an online store. The user interface is easy to pick up and you can create your own shop within a few hours.
Although Shopify acts as a central hub to its sites that doesn’t mean that they all look the same.
There are several free themes to select from or you can hire a designer to create a custom template. The backend allows developers to, for example, tie your existing stock system with your Shopify store.
Shopify also hosts your site so you don’t need to research the best web hosting options, unlike WooCommerce.
Downsides of Choosing Shopify
One of the major drawbacks of using Shopify to power your store is the unexpected costs.
Shopify offers several packages for merchants of different sizes:
- Basic Shopify – new businesses with limited in-person sales
- Shopify – growing businesses with an online and offline presence
- Advanced Shopify – scaling businesses
- Shopify Plus – enterprise-level selling
- Shopify Lite – ties with Shopify’s cart to sell from any site
Like WooCommerce, Shopify has its own plugin marketplace called the App Store.
You can integrate your favorite courier with an app. Or you could promote your store’s products on Google Shopping. The problems arise when you add the monthly costs together.
The Basic Shopify fee starts at $29 per month but most businesses choose the middle-tier option at $79 per month. That comes to $948 per annum.
WooCommerce has no monthly fees but the average best hosting for WordPress comes to $6.99 p/m or $83.88 p/y. Even if you include a domain name at $10 the price is a fraction of Shopify’s costs.
WooCommerce plugins are also less expensive than their Shopify counterparts. Yet, if you aren’t a technical person you’ll require a developer to manage your store. Those fees range from $10 to $100 per hour.
Shopify vs WordPress Winner
The Shopify vs WordPress and WooCommerce debate raises several pros and cons of both platforms.
Shopify is a simple yet powerful system that any merchant can use to sell online within a few hours. However, costs begin to mount with additional requirements and you don’t have full control over your site.
WooCommerce is the most popular option due to lower monthly expenses and access to plugins. Yet, it relies on the best server hosting to deliver a good customer experience. And you might not have the support you need if required.
Read more about web hosting and eCommerce solutions on our blog.