Data is the new oil, and data-driven marketing is the new normal. According to Forrester, marketers will spend an average of 39% of their 2018 budget on digital marketing. With this rising tide of investment, companies are focusing more intently on how to leverage digital channels effectively to drive customer retention, conversions and revenue. Utilizing data tools can help you measure and analyze your digital campaigns much more efficiently than manually crafting posts or emails. In addition to increasing your effectiveness, using data-integration software can streamline your digital marketing strategy by helping you centralize tasks and increase your efficiency. These tools take your existing data and process it in a way that’s customized for your company’s needs. They also provide you with advanced reporting capabilities so that you can understand how different tasks drive up your marketing spend.

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What Can Be Acquired with Data Integration Software?

Data integration software can help make sense of your massive data set. It can create reports and graphs that are easy to understand and provide actionable insights. These tools will also help you tailor your digital marketing strategy to drive more conversions and retainerates.

To get the most out of these tools, you’ll need to understand the data’s structure and what sources of data are valuable to you. For example, if you track customer demographics, you’ll need to integrate social media data, website traffic data, and purchase behavior data to get a complete picture of your customers. If you track the time it takes your customers to make a decision, you’ll also want to integrate the average wait time for customer service.

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Typically, these tools will also integrate with your CRM system to allow for easy and accurate tracking of your customer relationships.

What Are the Benefits of Using Data Integration Software?

Data integration tools are a great way to centralize your data and make it more accessible to your team. By giving your team access to a single source of truth, you free up your resources to focus on what’s most important – driving conversions.

Intelligibility and Transparency

One of the biggest benefits of using data integration software is transparency. With so much data at your disposal, it becomes much easier to interpret. You can break down campaigns into smaller, more specific chunks. You can also create charts and graphs that are accurate and brilliant. Using these tools, you can create visualizations that show the granularity of your data.

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Another benefit of data integration software is intelligibility. With a huge amount of data coming in, it’ll be difficult for your team to keep up with the latest trends and practices. By using a data integration tool, you can create “legacy” reports that are easily understood by non-programmers. This will also help your team stay focused on what’s most important – driving conversions.

Aesthetics and user friendliness

One of the biggest benefits of using data integration tool  is its user friendliness. You can use these tools to create custom reports and graphs that are easy to understand and deliver actionable insights. When you use the right tool for the job, user experience is key. By creating a personalized user experience, you not only make your customers feel comfortable using your website or app, but you also give them a reason to choose your brand again and again.

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Robustness against cyberattacks

One of the biggest fears among marketers is becoming a victim of cyberattacks. One way to combat this is by using a data protection system. By providing a strong authentication procedure, you’re able to limit access to your data to only those who need to know it. With a data protection system, you can also track and report on any cyberattacks that may occur.


Marketers are embracing data-driven marketing strategies in record numbers. These strategies rely on contextual data to inform every decision made by a prospective customer. Data integration tools from Saras Analytics  can help you collect and analyze vast amounts of data more efficiently than with manual efforts. Moreover, these tools can also be used to create insightful visualizations that will help you understand your customers better.

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When using data integration tools, you’ll be able to centralize a lot of your data and make it accessible to your team. With a centralized data set, you’ll be able to perform deeper analysis and reach better conclusions. And these tools will help you create more engaging content that drives more conversions and retention rates.

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