Maintaining a robust online presence is vital for any business. Every day, companies are tasked with finding better and more innovative ways of staying in touch with clients and establishing a solid online presence. In recent updates by Google’s ranking algorithms, many website administrators found that these updates require a business to shift its focus toward producing high-quality content. Hence, with this in mind, any successful enterprise has to have a skillful public relations team. An outstanding PR team should be adept at smart SEO practices and tactics. Here are some ways a good PR team can directly influence your SEO:

1. Making relevant content

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An excellent public relations team can help make relevant content for SEO optimization. They can achieve this by crafting press releases, blog posts, and keyword-rich social media content and promoting the brand positively. This type of content can help to improve the brand’s search engine rankings and visibility, which can ultimately lead to more website traffic and conversions, To ensure that you’re creating high-quality content, the majority of professional SEO services will also often cover outreach, content creation, and keyword research.

For example, a study by HubSpot found that press releases that included targeted keywords saw a 55% higher click-through rate than those that did not. Similarly, a study by Moz found that blog posts optimized for specific keywords saw a 97% higher chance of being ranked on the first page of Google. These statistics illustrate the importance of having an excellent public relations team that can create content that is both keyword-rich and promotes the brand in a positive light. By doing so, brands can see a significant increase in their website traffic and conversions.

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2. Identifying your audience

A good public relations team can help identify your audience for SEO optimization in several ways. They can help you understand your target audience, their needs and wants, and how they search for information online. This information can be used to develop targeted SEO content that will reach your audience where they are already looking. Creating tailored content for these audiences will forge new relationships and create new customers who may share your content widely.

3. Creating strategic relationships

A good public relations team can help create strategic relationships for SEO optimization. They can help identify key opinion leaders and influencers in your industry or niche and develop relationships with them. Consequently, this can help get your content shared and seen by more people, leading to more traffic and better search engine rankings. Additionally, a good PR team can help you develop relationships with other businesses and organizations that can help promote and link to your content, boosting your SEO. Building strategic relationships, especially with industry authorities, cannot be overemphasized. Having such relationships aid your brand to seem like an authoritative source that people can trust.

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What makes a good PR team?

• A firm grasp of client business and industry

A successful public relations team must understand their client’s business and industry to effectively craft and execute communications strategies. They need to know the key players, the key issues, and the competitive landscape to develop messaging that resonates with the target audience and achieves the desired results. Without this knowledge, the PR team will be operating in the dark and will likely make decisions that could damage their client’s reputation or cause other problems.

• Creative and imaginative

They need to come up with new and innovative ideas that will capture the attention of the public and media. Additionally, they need to be able to think outside the box to find new and exciting ways to promote their brand, client or company.

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• Collaborative

A good PR team has to be collaborative because it takes a lot of work to get the word out about a company or product. There are many moving parts to a PR campaign, and it takes a team of people to make it all work. A good PR team will have a plan and a strategy that they all work towards achieving. They should also work together to develop creative ideas and solutions to problems.


Optimizing your website can sometimes be an uphill task. However, this does not always have to be the case. Type A is a reliable SEO company that can optimize your site to reach more clients. They are a team of skillful SEO and PR specialists. Need help generating leads with practical SEO strategies in your industry? Find out more here to stay ahead of your competition.

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