As you would expect with such a broad and complex field such as digital marketing, there are many acronyms and terms used, making it difficult for the average person to follow. In order to help you navigate the mysterious world of digital marketing, we put together a list of digital marketing terms that you should know when talking about the subject.

  • ROI – This means ‘return on investment’, something that is critical with all forms of advertising. You hope for a good ROI when investing in digital marketing with King Kong in NYC, and that’s usually what happens when you hire a leading digital marketing agency.
  • KPI – A key performance indicator is used to measure the success of an advertising campaign; such benchmarks include CTR (click through rates), ER (engagement rate) and BR (bounce rate).
  • CTA – A call to action is a word or short phrase to encourage a user to complete a task. Examples of CTAs include “buy now’, ‘learn more’ and ‘click here’.
  • B2B – This means ‘business to business’, when a company does business with another company.
  • B2C – Business to consumer is another term for retailer. Click here for smart study tips.
  • Push Marketing – This refers to sending targetted content to existing customers.
  • Pull Marketing – This refers to marketing efforts designed to ‘pull’ the customer to a website.
  • SEO – Search engine optimization is the art of boosting a website’s rankings within search engine results. Good SEO can drive a lot of traffic to your landing page and this is a very popular service that many businesses require.
  • CRM – Customer relationship management is the process of building and nurturing customers, keeping them loyal to the brand.
  • Marketing Analytics – This is a data-driven approach to marketing performance and the data can help the marketers achieve better performance.
  • Bounce Rate – The bounce rate is related to the number of users that arrive on a website, then leave without visiting any other pages. If your bounce rate is high, this is not a good sign.
  • CPC – Cost per click is what it implies, the cost for each click on an ad, which is a form of measurement SEO technicians and business owners use to assess the value of an ad.
  • Keyword Stuffing – This refers to the practice of multiple keyword insertions on a website in order to gain the attention of Google. This practice usually results in a penalty from Google and any genuine SEO technician would avoid keyword stuffing, knowing there are no real benefits. The number of times you insert keywords into web content must be within Google’s guidelines if you want the strategy to be effective.
  • PPC –Pay per click advertising is very popular in 2022 and Google Ads is by far the most popular avenue for this form of advertising; you only pay Google when a user clicks on your ad.
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If you want the best from digital marketing, but don’t have the time to familiarise yourself with the complexities, talk to a leading digital marketing agency and see what they can do for your business.

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