Any seller that has been involved with Amazon will know that the competitors can be vicious in their ways. Morals are usually scarce, and fair play takes a back seat. Rivaling merchants are known to buy out stock from each other in heaps and then flip it for a good profit. Counterfeit products from third countries are also a big issue that is meddling with the integrity of the market and well-established brands’ reputation. One can dismiss the odd incident here and there, but when rivals are drastic in their rip-off tactics, it can become a real problem. 

Amazon is not indifferent to such things and has therefore established its Transparency program. Amazon’s efforts to fight back against ill-willed sellers is a welcome notion that gives hope to those getting scammed out of their profits every month. By making unique Transparency barcodes a new norm, the company aims to close up any possibilities of ripping off authentic merchants. Just like at Paysafecard lastschrift, customers and affiliates should have a right to feel safe in their operations. Some say that the transparency program is long overdue, but better late than never. We aim to guide you through what Amazon’s security efforts aim to achieve and how you can avail of them.

Amazon’s Transparency Protections – What is it?

To put it simply, Amazon’s Transparency program is a solution to block all chances of counterfeiting items. By using Transparency codes for products, each and every item’s authenticity can be easily verifiable. Therefore, illegitimate items can be found and weeded out very quickly. The program makes use of both serial numbers and QR codes that can be scanned. When Amazon fulfills an order, you can check every item’s Transparency label for authenticity before it goes out to a customer. It is a smart and efficient way to identify fake items and also sends out a warning message to scammers so that they won’t even want to try to sell their knockoff products. After all, Amazon is a giant, powerful company with considerable gravitas. Lawsuits issued by such a vast legal entity are no joke to deal with.

A Safety Net That Works Across Ecommerce Platforms

The great thing is that Amazon’s Transparency program is not exclusive to the company’s platform. It is active wherever you sell your products. That includes your own online store and e-commerce giants like Shopify, eBay, and Etsy. The use of Transparency protection is even active when selling your items in physical stores across the world. The codes can be checked by customers themselves, in case anything about the package causes suspicion. If any counterfeit items are identified, they can be reported to Amazon. Once Amazon gets wind of companies doing shady business, they will be investigated and ultimately suspended. On top of that, all leftover counterfeit inventory is guaranteed to be destroyed.

Amazon’s Transparency Program and Eligibility

Who is eligible for Amazon’s Transparency application process? The answer is any merchant who is brand-registered. The most important factor is that you need to have your products in Amazon’s Brand Registry. On top of that, it is also advisable to learn about Amazon’s IP program to benefit your business endeavors. It goes without saying that you will need to be able to prove to Amazon that you are your brand’s owner, but that should not be a complicated process.

The Means to Add Transparency Labels On every Product

Once you get everything set up and your eligibility is approved, you have to make sure that you have the means to carry out the process of dealing with the labels. Each Amazon package requires the Amazon barcode label to be added to it. On top of that, you will need to put on additional Transparency labels onto your packages. Note that every label is unique, and therefore it is somewhat complicated to carry out mass print operations. Essentially, the labels have to be put on your packages manually, but if you can think of some smarter system that partially automates the process, then more power to you.

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The Cost of Being a Part of the Transparency Program

Amazon’s Transparency costs range from $0.01 up to $0.05 per each label. The prices also differ depending on the volume of every package. There are three tiers of costs in total.

Tier 1 – $0.05 per label for 1 million packages and under

Tier 2 – $0.03 per label for 1 to 10 million packages

Tier 3 – $0.01 per label for 10 million packages and more

In the case that you do not handle your packages yourself, your manufacturing partners will have to add the labels. That could drive up your costs even more. However, the added authenticity insurance gains are arguably worth the price.


Nowadays, counterfeit companies and scammers are getting pretty savvy in their ways. It is hard to judge whether Amazon’s Transparency program is a panacea against all types of shady operations but it sure is great to have in the arsenal. The fact that such a giant corporation is ready to enforce security measures will likely deter a big part of amateur counterfeit operations from attempting to scam people. The program is meant to protect your products, allow means for a legitimate authentication process, as well as give customers a safeguard that they can believe in. If you are a seller yourself, we would love to hear what you think of Amazon’s Transparency program. Have you used it, and was it worth its price? Please leave your comments below!

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