For your business to have a wider reach and acquire a new market, especially in this era of cross-border e-commerce, your business’ website should be available in multiple languages. Thus, you cannot overlook the importance of having a website in multiple languages. Many of your potential customers use your website as the first point of contact with your business today. So as far as securing a sale is concerned, it’s vital to get your website right, and the first step is to avail your content in multiple languages.
Here are more reasons why having a multi-language site benefits your business:
1. Reaching a wider audience
When you have a website that is available in multiple languages, you can reach a wider audience because people who speak different languages will be able to understand your website. This can help you attract more customers and grow your business. According to research, there are over 7,000 languages spoken around the world. This means that many people do not speak English as their first language. Having a website available in multiple languages can reach a larger audience and attract more customers. How do you decide which languages to include on your website? The most obvious one is to consider the languages of the countries a business operates or intends to expand. Alternatively, check your site statistics on visitor demographics.
2. Establish a competitive edge
A multilingual website can help you establish a competitive edge in several ways. Establishing trust and credibility is one way of having a competitive edge. A multi-language website can help you build trust and credibility with your target audience. By providing content in multiple languages, you can show that you are a reliable and trustworthy source of information. Further, if your competitors have not translated their websites into many languages, this is an added advantage.
3. Reducing bounce and improving conversion rates
A multi-language website can reduce bounce and improve conversion rates by providing users with content in their native language. This allows users to quickly understand the website’s content, which leads to fewer bounces and higher conversion rates. Additionally, a multi-language website can help reach a wider audience, leading to increased traffic and conversion rates.
4. Shows your business is customer-centred.
Providing content in the customer’s native language will prove that your business is client-oriented. This helps create a feeling of familiarity and comfort for the customer, leading to increased trust and confidence in your business. Additionally, it can help reduce barriers to communication and allow you to market your products and services to a global audience more effectively.
5. Search engine optimization
When a website is available in multiple languages, it can reach a larger audience. This is because people are more likely to search for information in their language. Search engines may give preferential treatment to such websites because they provide a better user experience to users from different countries. Google has found that 76% of users are more likely to buy from a website available in their language. Additionally, 97% of users say they are more likely to purchase from a website in their language.
6. Improves your brand’s image
Currently, many businesses have to find innovative ways to impress their clients. Having a multi-language website is a great way to impress potential clients. This serves as proof enough that you run an enterprise with international reach. This can help you stand out from your competition and build trust with potential customers.
7. Economic marketing strategy
A multilingual website can help you expand your reach to new markets and demographics, which can be a cost-effective way to grow your business. It is important to note that your website is your focal point in the marketing strategy. By making it multilingual, you will be marketing your brand.
Having your website in multiple languages will be good for your business. You will be able to reach more people, establish trust with clients and drive up your sales by a significant margin. Lastly, if you seek professional Albanian translation services, there is no need to search anywhere else. Go Transcript is a member of the American Translators Association, and they offer quality translation services you can trust. All of their translation is 100% done by humans.